Business Plan of a Café Classic Coffee

Question: Describe business plan of a classic coffee caf. Answer: Classic Coffee is a coffee shop located in Frankston, Victoria. It will owned by Mr. J. Citizen. The product range will include different type of coffees as well as bakery products (Abrams, 2003). The company will focus on offering freshly prepared superior quality food and beverages along with excellent service (Blackwell, 2011). These two factors will be considered to be the core competencies of the business. Target market will include people belonging to middle income group and the age of 15 to 40. Prices of the products will be low in order to attract the target market. The ambience and the rich aroma of coffee ad baking will attract the people passing by the caf (Kienan, 2000). It has been anticipated that the demand will increase gradually in the first year of operation. The market is extensively competitive and in order to achieve sustainable growth in the dynamic Australian market, the caf needs to design effective marketing and operational strategies. The vision of the caf i s to become the most popular and preferred caf of Frankston (Fullen, 2005). The major goal of the caf in order to achieve long term growth includes the following: 1. Retention of the talented workforce in Classic Caf 2. Enhancing the quality of product and services continuously for satisfying the customers and achieve high level of customer loyalty (Abrams and Vallone, 2008). 3. Increase in customer base and average sales size by 20% each year. 4. Product differentiation 5. Enhancing stock control 6. Maintaining healthy relationship with the suppliers. 7. Adoption of sustainable business practices for supporting the society and environment. References Abrams, R. (2003).The successful business plan. Palto Alto, Calif.: Planning Shop. Abrams, R. and Vallone, J. (2008).Successful marketing. Palo Alto, Calif.: The Planning Shop. Blackwell, E. (2011).How to Prepare a Business Plan. London: Kogan Page. Fullen, S. (2005).Opening a restaurant or other food business starter kit. Ocala, Fla.: Atlantic Pub. Group. Kienan, B. (2000).Small business solutions. Redmond, Wash.: Microsoft Press.